Research Methodology – Summary

Descriptive studies overhaul discover new meaning, describe what currently exists, and categorise the information. We result use desk research as well as scene of action research we bring use both figures of research because this way we depart piddle the most appropriate Information. Desk research depart include echo Interviewing, online research etc. On the other hand we go for force field research, this bequeath give us an edge because well be prohibited in the field and arrest interaction with authorisation customers, immediate feedback etc. Experiments We bath experiment to see if a certain amount of people entrust actually enjoy and have good views towards Wipers.Research strategies * Telephone Interviewing. * Questioning at shops Like Blocker and Supermarkets. * Questionnaires. Personal Interviewing. Purpose of the research * Finding out the competitors. * Finding out if in that respect is a place for us in market. * Finding out how marketable our product is . * Finding out what potential customers think of our product. Population and Sample We have concluded that the Ranted regions will be the first regions for our questionnaires to find place at. Because of these regions populations It Is the most appropriate way to have Interaction with many potential customers..Because of the population it is obvious that it is not feasible to give unlimited samples, therefore a feedback to us and so we will process this data as well. As it is obvious that we want to have the most efficient information out of this selected group there will be some exclusion and inclusion criteria requirements. Include * Stay at home working women or men * Age group of 18-50 * tokenish of 50 and maximum of 80 participants Exclude * Kids Individuals who never clean their houses themselves ( help in the house ) We will have a letter of invitation for it to be send to our potential participants.Within this letter of invitation we will explain the reason of the resea rch, banter on confidentiality and what the participation will entail. With this letter of invitation will be proportionateness form, which must be read, signed and returned by participants in order to obligate part in the research. The time period will be two weeks. Participants will experience using the product and have their feedback on a written document as well as bet to face interviews ( this tit only a again selected group ) Our analyzers will have a week time to process the gained data in the research. data accumulation methods and procedures As previously stated we intend to carry out a qualitative research design, In order to do so it requires us to have one on one interviews with the interviewees. This suffers the interviewees to discuss their opinions and experiences. Having said that, there are also different kinds of interview styles. There is the semi- coordinated interview which has a prepared topic guide or certain amount of questions to be covered with each participant.How long the interviews will last depends on the kind of interview which will take place and on the participants responses which will lead the direction and length of the interview. Participants will be ensured of their anonymity as well. Data digest The purpose of data analysis is to organize and provide structure to the research data. Qualitative data analysis occurs in three phases description, analysis and interpretation. We will transcribe the interviews and carry out analyzing of the transcripts.Furthermore we will go on and complete a reduction in data through categorizing ND identifying similar information of the data we have gathered throughout the data and compare variables. Validity and Reliability Validity is understood best by the question Are we measuring what we think we are measuring? And reliability is the degree to which a psychometric test consistently measures whatever it measures. So to test the validity and reliability we will perform a pilot co mposition which is a brief and limited version of the planned research and which will help us identify any weaknesses in the plan and allow time to rectify any necessary amendments.A pilot study will allow us to make any adjustments before the main amount takes place. Ethical consideration All research studies present a number of estimable and moral concerns which must be identified and addressed foregoing to carrying out any research study in order to cherish all participants from potential harm. Therefore we have asked our participants to sign a fancy form ensuring them of the confidentiality and informing them about the nature of the research. However, we dont expect any ethical dilemmas to occur because of the nature of our research.